Ambitiously contrived by a passionate group of tech-house aficionados, Viva La Tech is a forward thinking techno + house brand based in Los Angeles.  Although still in it's infancy, Viva La Tech has already captured the attention of an ever-growing fanfare of electronic music lovers who share a certain darker, deeper and more refined taste in their electronic music indulgences.

Viva La Tech, THE EVENT: Through constant progression, attention to detail and never-ending evolution, Viva La Tech fiercely seeks to bridge the gap between the more commercially viable electronic music events and the elitist underground factions to bring a unique experience implementing the latest in technology fused with the cultural roots prevalent at the inception of the Los Angeles dance culture.

Viva La Tech, AN ARTIST COLLECTIVE: Hand picked and homegrown, each Viva La Tech artist must not only be an accomplished DJ but must also be on the cutting edge of music production and music technologies with a precise vision toward the future.  The Viva La Tech artist collective includes veterans Thee-O, Huggie and Merlyn Martin and welcome rising talents Paul Najera and Dayv.

Viva La Tech, DIGITAL LABEL: At the forefront of emergent electronic dance music, Viva La Tech Digital will be focusing it's musical ventures into the deeper, darker sides of techno + house.  Viva La Tech Digital with a tentative launch date in the 2nd quarter of 2010 will be spearheaded by head producer Thee-O along with Merlyn Martin, Huggie, Paul Najera and Dayv and will also feature some of the most integral music producers from across the globe that best illustrate Viva La Tech's ideas brought forth in the tech house, techno, tribal and house genres.

Respect the PAST.

Enjoy the PRESENT.

Embrace the FUTURE.

Techno + House... VIVA LA TECH!!